Press Releases

GearWrench® announces two new product extensions and prize giveaways at SEMA 2009

Visit Booth #12615 to Demo New Products, Become a GearWrench Fan on Facebook

LAS VEGAS (November 3, 2009) - GearWrench® today announced two new product extensions at the 2009 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The Indexing Ratcheting Wrench and the Electronic Torque Wrench with Angle Measurement are part of GearWrench's push to provide professional tool users with a complete line of hand tools for any application. The company also displayed its recently launched Facebook fan page and announced a series of prize giveaways.

"SEMA provides a once-a-year opportunity to engage directly with thousands of our professional tool user customers," said Jim Leavens, director of automotive marketing for Danaher Tool Group. "We look forward to sharing our latest product extensions and eliciting their input on how we can further improve their productivity through hand tool innovation."

New Products at a Glance:

  • The GearWrench Indexing Ratcheting Wrench provides users with increased access to bolts in the tightest places. A locking hinge allows the wrench to be shaped to get around obstructions or, when used in the unlocked position, it can be pushed and pulled in a piston motion to help tighten fasteners with minimal clearance.
  • The GearWrench Electronic Torque Wrench with Angle Measurement is ideal for high-end applications requiring torque specifications that include tightening to an angle beyond a specified torque value.

GearWrench also recently launched its Facebook fan page and will encourage booth visitors to become fans. The fan page is the source of breaking news from GearWrench, including announcements about new products, updates on racing sponsorships and giveaways. Additionally, professional tool users will have the opportunity to communicate directly with the brand through the fan page.

GearWrench will also host a daily drawing at SEMA where four lucky winners will take home a new Flip camera. Attendees who visit the booth and become a fan will be entered for a daily drawing at 3 p.m.

"Every year at SEMA, we're energized by the passionate following that exists for GearWrench tools," added Leavens. "We hope to continue the conversations we have in our booth and reach people who aren't at SEMA through our Facebook fan page."


About GearWrench
GearWrench is a premier hand tool brand from Danaher Tool Group, one of the largest hand tool manufacturers in the world. Since the launch of the original patented 5-degree ratcheting wrench, the GearWrench brand has continuously led the industry with breakthroughs in pass-thru ratchets, sockets, screw/nut drivers, pliers and specialty tools. More than 100 million GearWrench products have been "Professionally Tested" throughout the world. Additional information about GearWrench is available online at www.gearwrench.com.

About Danaher
Danaher, a diversified technology leader, designs, manufactures and markets innovative products and services with strong brand names and significant market positions. Driven by strong core values and a foundation provided by the Danaher Business System, Danaher's associates are pursuing a focused strategy aimed at creating a Premiere Global Enterprise. Additional information about Danaher is available online at www.danaher.com.



 


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